Messaging
WhatsApp Message Templates (HSM)
Create, submit, and manage Meta-approved message templates.
To initiate contact with a customer outside the 24-hour service window, Meta requires pre-approved Highly Structured Message (HSM) templates.
1. Template Categories
Utility: Order confirmations, billing receipts, account updates, and appointment reminders.
Marketing: Promotional announcements, product launches, and discount codes.
Authentication: One-time passwords (OTP) and login verification codes.
2. Dynamic Variables & Quick Reply Buttons
Use {{1}}, {{2}} placeholders in template text to inject dynamic contact names, order numbers, and dates.
Attach Quick Reply or Call-to-Action (URL / Phone) buttons for effortless one-tap customer responses.